Hilton Worldwide Scales New Digital Heights
Digital Check-In and Room Selection Arrives in United Arab Emirates
UAE – December 16, 2014 – Hilton Worldwide today announced that its pioneering digital check-in and room selection technology is now live across more than 4,100 hotels spanning 11 brands worldwide. This includes 16 hotels in United Arab Emirates. A first for the hospitality industry, the scale of the digital rollout marks the largest of its kind to date across the sector.
Through their Hilton HHonors accounts, guests will be able to check-in and choose their exact room from digital floor plans, or lists, on desktop, tablet and mobile devices. They will also be able to further customise their stay by requesting upgrades or making special requests with the simple click of a button.
Last month, Hilton Worldwide announced that mobile key technology, which gives guests the ability to unlock their hotel room doors with their smartphone and to go straight to their rooms upon arrival, will be available in the US across four of its brands in 2015 – Hilton Hotels & Resort, Canopy by Hilton, Waldorf Astoria Hotels & Resorts, and Conrad Hotel & Resorts. By the end of 2016, this technology will be available across the majority of rooms worldwide.
This latest announcement forms part of a wider digital strategy which has seen Hilton Worldwide launch bookable websites in 22 different languages along with enhanced customer service via social media. For example @HiltonSuggests helps travellers on Twitter explore a destination by providing insider tips – from restaurants and attractions, to hotels – via a team of local contributors from across Hilton Worldwide’s global network.
To experience the new digital check-in and room selection functionality, simply download the Hilton HHonors app here and join the free Hilton HHonors guest-loyalty programme. Hilton HHonors members that qualify for a free upgrade will also be able to request this via the new Hilton HHonors app in advance of their arrival, subject to availability.