Travel Junkie Diary is proud to partner up with VISA on the launch of #NotATourist, an innovative, full-fledged regional campaign aimed at driving international tourism during holidays, and making the summer holidays of cardholders rewarding. Running in key Middle East and North Africa markets until 31 August, 2015. The campaign provides cardholders with real and rich destination-related information to help plan their travel as well as access Visa’s global merchant offers and exclusive promotions.
The campaign invites users to share content on social media using the hashtag ‘#NotATourist’ and will give participants a chance to win a weekly prize of US$500 for submitting pictures, videos or tips on how to find ‘secret’ and little-known spots or experiences in key travel destinations. In August, Visa will announce two Ultimate #NotATourist content contributors who will each be awarded a travel package worth US$5000.
The #NotATourist campaign is designed to inspire travel beyond the regular tourist sites to savour truly local experiences that are the essence of making a destination unique. The campaign is there to help travelers explore destinations as local inhabitants – not as tourists – by providing local knowledge using crowd-sourced digital content that is showcased on Visa’s #NotATourist website and the Visa Explore mobile app. #NotATourist also offers travelers a platform to describe the many facets of a destination by sharing their own images, videos, posts and comments, making them ambassadors or tour guides of their favourite travel spots. Visa will supplement the crowd-sourced content with essential travel information and its global merchant offers across destinations.
This week, #NotATourist this week on Travel Junkie Diary, I would love to share a story of the week’s results of #NotATourist and one of my personal favorites is with Kamo Hmaid in Tunisia.
The beach at Raf Raf is one of Tunisia’s most beautiful. Even arriving at Raf Raf is quite spectacular, as the road runs through the mountains, allowing the port, surrounding bay and beaches to appear beneath you as you arrive.
Raf Raf’s quality can be assured by it’s popularity with the Tunisians themselves, and therefore is also a great spot to get under the skin of the national culture.