There is a strong relationship between what I believe and what is happening in our lives. Creating a brand by itself has a lot of pressure into making it come alive from inception. But passion and love plays a huge role in it, not forgetting successful marketing strategies. Not long ago, I had asked Rami Traboulsi from Joe Fish, who him too, has founded his own extremely successful brand and created a lucrative business built on passion and hard work.
The previous logo has mirrored my personality to the point of my life where I was exactly six years ago: I was constantly on the go, younger and ready to pack my bags a week in advance.
Today, I would like to say that I have not changed, but I have grown. I have crossed bridges and have learned the practice of creating my own reality through it all. My dreams have constantly remained solid and my purpose in life has never changed. But my views have grown, and my vision of TJD has also grown and moved onto a larger scale that I ever dreamed of. I was looking for a logo or symbol that I would be proud of having it tattooed on my arm and most of all, having others want to do the same. I was looking for something more solid that represented where I am now in my career since launching TJD and, keeping it abbreviated. My hope was to also stop random emails starting by ‘Dear Junkie’. I was looking for something that would represent my team and I and also, what I always believed in and what we, as a team, working towards.
So I searched for symbols I love, Viking symbols in particular, which almost all my life, I have been addicted to history, so it seemed appropriate to relate to. Until one day, I remembered a particular Viking symbol that has in the past made me stop and think.
‘Create Your Own Reality’ is TJD’s slogan and is something I was born to do and resonates with me both professionally and personally. I have always believed that my reality is when I am at my full potential. Whether it is traveling on an adventure or helping others find theirs. The Vikings symbol for Creating Realities is this one.
It felt perfect and it fit what I am trying to achieve through my companies and through my travels. TJD represents our hospitality consultancy agency and most of all our Travel Company curating polar journeys.
Joe Fish shared eight directions with me, but one just quickly leapt out at me.
Tents are a statement that is commonly used by nomads in relation to freedom, letting go, simplicity, nature, connecting one self and much more. The simplistic geometric tent was constructed from the symbol, forming a basic geometric icon of TJD
The color is a symbol of calmness and we wanted to keep one element as the last logo.
I’d love to know your thoughts and thank you so much for your ongoing support all these years!