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Travel Junkie Diary introduces Its New Visual Brand Identity

Thursday, April 25, 2019
Travel Junkie Diary introduces Its New Visual Brand IdentityLike3

There is a strong relationship between what I believe and what is happening in our lives. Creating a brand by itself has a lot of pressure into making it come alive from inception. But passion and love plays a huge role in it, not forgetting successful marketing strategies. Not long ago, I had asked Rami Traboulsi from Joe Fish, who him too, has founded his own extremely successful brand and created a lucrative business built on passion and hard work.

The previous logo has mirrored my personality to the point of my life where I was exactly six years ago: I was constantly on the go, younger and ready to pack my bags a week in advance. 

Today, I would like to say that I have not changed, but I have grown. I have crossed bridges and have learned the practice of creating my own reality through it all. My dreams have constantly remained solid and my purpose in life has never changed. But my views have grown, and my vision of TJD has also grown and moved onto a larger scale that I ever dreamed of. I was looking for a logo or symbol that I would be proud of having it tattooed on my arm and most of all, having others want to do the same. I was looking for something more solid that represented where I am now in my career since launching TJD and, keeping it abbreviated. My hope was to also stop random emails starting by ‘Dear Junkie’. I was looking for something that would represent my team and I and also, what I always believed in and what we, as a team, working towards.

So I searched for symbols I love, Viking symbols in particular, which almost all my life, I have been addicted to history, so it seemed appropriate to relate to. Until one day, I remembered a particular Viking symbol that has in the past made me stop and think.

‘Create Your Own Reality’ is TJD’s slogan and is something I was born to do and resonates with me both professionally and personally. I have always believed that my reality is when I am at my full potential. Whether it is traveling on an adventure or helping others find theirs. The Vikings symbol for Creating Realities is this one.

 

 

It felt perfect and it fit what I am trying to achieve through my companies and through my travels.  TJD represents our hospitality consultancy agency and most of all our Travel Company curating polar journeys.

Joe Fish shared eight directions with me, but one just quickly leapt out at me.

 

Tents are a statement that is commonly used by nomads in relation to freedom, letting go, simplicity, nature, connecting one self and much more. The simplistic geometric tent was constructed from the symbol, forming a basic geometric icon of TJD

The color is a symbol of calmness and we wanted to keep one element as the last logo. 

I’d love to know your thoughts and thank you so much for your ongoing support all these years!  

Love,

Michelle

Travel Junkie Diary

A bohemian traveler

4 comments

  1. Luxury Group says:

    Good one 😊😊😊,Love the travel always🤗🤗🤗

  2. Grace says:

    We grow with you evryday ! Love the way you feel the world around you! Proud to know you ! And love you for being you always !!! 🥰😘❤️😍👌Great job and I know you will always keep us wanting more !

  3. Dima AlThani says:

    You are in the business of creating realities and you created mine!!! What a beautiful logo to match your work and personality!

  4. Grace says:

    🥰🥰🥰🥰👍👍👍😘perfection always 👏👏❤️love you

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Follow @ traveljunkiediary
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Photo by @dennisstever
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Join me tomorrow, I will be in @uterqueofficial at @thedubaimall with @louisenichol at 4pm to 6pm, talking about how I turned my passion into a reliable and profitable business on @travelwithTJD @TJDHospitality.
In recent seasons, Uturque has been championing women empowerment by hosting a series of panel talks and discussions across the globe led by women who are experts in their professional field and it gives me great pleasure to be part of it.
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and thank you @visitbritaingcc @wegoarabia and @visitneengland for designing an incredible itinerary for me and for taking so good care of me during my bucket list trip.
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Caught moments before the tripod tumbled and turned thanks to that slight countryside breeze 😊 
I travel for that breeze :)
@visitbritaingcc @visitneengland @wegoarabia
  • Any Vikings fans here?? I’ve ticked a bucket list place! Lindisfarne – also known as Holy Island – is one of the most important places of early English Christianity. Irish monks settled here in AD 635. 
To get here, there is only one road and that is covered twice a day by the North Sea at certain time of the day. About three miles of road disappears by the high tide and you can’t leave or get there until the tide changes back and the road re-appears.
Many visitors will attempt the ‘Pilgrims Way’ the ancient route across the sands marked by wooden posts. 
June AD 793 was destined to be one of their darkest days... it was here where the Vikings invaders from Scandinavia first landed in England on the shores of Lindisfarne, and launched a deadly attack on the church and the inhabitants. You can follow @visitneengland and @visitbritaingcc to see more on North East England.
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I’m happy to be working with @visitbritainGCC and @wegoarabia on a beautiful campaign highlighting what we search for when we travel, and, my search took me to Northumberland, the northernmost part of England. 
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I prayed for this day. But I didn’t expect to have my heart spoken by so many of you. 
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To the voices that resonated with me:

Thank you @eliefahed for the video

@ginoraidy I don’t know you, I don’t know your past I don’t know your future, but I love you with all my heart and soul and I will never forget you. 
I will never forget how you made us feel during the protests, being my voice when I couldn’t speak, the voice of many who had to live abroad for many years yearning to return home to stability and freedom. To give our children a chance to learn the language, to feel the warmth of the Lebanese homes and to have an identity. 
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To the soldier who couldn’t hold his tears when the people begged him to walk hand in hand with them. Thank you, I love you. 
To the brave men and women who stood against those against us. Thank you, I love you. 
To the mothers who left their children at home to protest on the streets for their children and mine. Thank you, I love you. 
To those far away with a heaviness in their heart because they can’t physically be there, but know that you are. We see you. Across the world. We see you. We are one and I love you. 
To @ghidafarhat who made my heart ache and spoke to truth on who we are not. 
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All the energy of the world comes from the north, and you can sense it here. ‘The land of the Gods’. If you are anything like me, who is addicted to history books, fantasy worlds and photography, then you will love it here. A huge thank you to @hertziceland for supporting us on @travelwithtjd with a beast of a car the first few days because it just made our road trip so much more fun!
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