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Travel Junkie Diary introduces Its New Visual Brand Identity

Thursday, April 25, 2019
Travel Junkie Diary introduces Its New Visual Brand IdentityLike3

There is a strong relationship between what I believe and what is happening in our lives. Creating a brand by itself has a lot of pressure into making it come alive from inception. But passion and love plays a huge role in it, not forgetting successful marketing strategies. Not long ago, I had asked Rami Traboulsi from Joe Fish, who him too, has founded his own extremely successful brand and created a lucrative business built on passion and hard work.

The previous logo has mirrored my personality to the point of my life where I was exactly six years ago: I was constantly on the go, younger and ready to pack my bags a week in advance. 

Today, I would like to say that I have not changed, but I have grown. I have crossed bridges and have learned the practice of creating my own reality through it all. My dreams have constantly remained solid and my purpose in life has never changed. But my views have grown, and my vision of TJD has also grown and moved onto a larger scale that I ever dreamed of. I was looking for a logo or symbol that I would be proud of having it tattooed on my arm and most of all, having others want to do the same. I was looking for something more solid that represented where I am now in my career since launching TJD and, keeping it abbreviated. My hope was to also stop random emails starting by ‘Dear Junkie’. I was looking for something that would represent my team and I and also, what I always believed in and what we, as a team, working towards.

So I searched for symbols I love, Viking symbols in particular, which almost all my life, I have been addicted to history, so it seemed appropriate to relate to. Until one day, I remembered a particular Viking symbol that has in the past made me stop and think.

‘Create Your Own Reality’ is TJD’s slogan and is something I was born to do and resonates with me both professionally and personally. I have always believed that my reality is when I am at my full potential. Whether it is traveling on an adventure or helping others find theirs. The Vikings symbol for Creating Realities is this one.

 

 

It felt perfect and it fit what I am trying to achieve through my companies and through my travels.  TJD represents our hospitality consultancy agency and most of all our Travel Company curating polar journeys.

Joe Fish shared eight directions with me, but one just quickly leapt out at me.

 

Tents are a statement that is commonly used by nomads in relation to freedom, letting go, simplicity, nature, connecting one self and much more. The simplistic geometric tent was constructed from the symbol, forming a basic geometric icon of TJD

The color is a symbol of calmness and we wanted to keep one element as the last logo. 

I’d love to know your thoughts and thank you so much for your ongoing support all these years!  

Love,

Michelle

Travel Junkie Diary

A bohemian traveler

4 comments

  1. Luxury Group says:

    Good one 😊😊😊,Love the travel always🤗🤗🤗

  2. Grace says:

    We grow with you evryday ! Love the way you feel the world around you! Proud to know you ! And love you for being you always !!! 🥰😘❤️😍👌Great job and I know you will always keep us wanting more !

  3. Dima AlThani says:

    You are in the business of creating realities and you created mine!!! What a beautiful logo to match your work and personality!

  4. Grace says:

    🥰🥰🥰🥰👍👍👍😘perfection always 👏👏❤️love you

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Hope you have those people in your life. 
Have a beautiful weekend 💞
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  • I’ve posted this photo many times and it’s still one of my favorite moments.
I listened to a podcast yesterday and it resonated with me so much on the topic of earning trust in the corporate world “Earning trust: consistency in your behavior - trust is developed and established through consistency in behavior” 
I’ve often said that if you have so much moodiness in your life, you will lack leadership and trust, It’s something I truly believe in people. If you want to earn trust, be consistent in your behavior, in your choices and your words... most importantly, in what you believe in... otherwise, people will pull back. Think about that for your Thursday mood :)
  • It’s been a while since I’ve done a just “pick up and go”. The picture I took from outside my room is a reminder of that time in Kenya. Yep, it’s a giraffe.
Lately, everything has been so planned and that spontaneous “go” is something I sort of miss. 
There are definitely few things I’d want to do... for example drive a motorhome somewhere far far away, surf in the arctic... re-visit Kenya... explore Latin America...those are just few of the things. 
If you were to pick up and go, where would you go and what would you do?
  • Summer in @ourfinland was one of my highlights of 2019. On a mission with @travelwithtjd - we explored the south coast and witness the magic of the midnight sun while driving North West. 
From cabin life by the lake, to glass houses by the sea. We hiked, went on road trips, went island hopping, ate a LOT, took ATVs, did BBQs and jumped into the lake!
Join @dennisstever and I on our @travelwithtjd Finland Summer Series on the 21st of June - 26th June 2020, as we take you through the coast and into the wilderness and experience the summer activities that Finland has to offer. Click the link in bio or simply swipe up on my stories to find out more! #CreateYourReality #TravelwithTJD
  • I was always in a hurry to be someone, always in a hurry to become something and do everything I set my mind to. I didn’t waste my time on things or people that would get me nowhere. 
But, I crave a slow life, a simple life filled with adventures. No fast cars or expensive homes and for almost all my life, I’ve built a life in which I almost never needed to escape from. I’ve started my year with intentions to keep me grounded... and I intend to focus more on them. 
This is my beautiful reality and this photo represents that to me.
  • I’ve had the privilege of meeting incredible humans on our @travelwithtjd trips. 
I'm constantly learning from my mistakes and from others and I'm slowly acquiring patience and acceptance. 
I’ve met empowering souls who braved the arctic and chose to kick their fear to the curb and go on a life changing journey with us. 
I can’t help but be so grateful and in love with everything they have given and taught me, and that’s how I remember 2019. Through those I’ve met on our TJD trips, through their support. 
My message to them now is this: 
I know... that just because you carry your load well, doesn’t  mean its not heavy... So, choose wisely. 
Choose yourself first. 
Love strong and fiercely. 
Love with everything that you have. 
Don’t follow rules, break away from expectations. I'm changing...I'm growing... and I always chose to live the life I’ve always dreamed of, and not what others expect of me. 
Be fearless. Always remember that mental connection is stronger than physical attraction. 
And most of all, be a giver, but never one without boundaries... Happy 2020. 
Love, Michelle
  • Say what’s in your heart, always... 💫
Merry Christmas everyone, to you and your loved ones. 🎄
  • To my teachers: Almost every time I practice with you, you’ll find me with tears streaming down my face, a huge release of pent up, stored up, bottled up energy and emotion. 
For the longest time, my practice with you asked me to look at the parts of myself that I would rather ignore or forget about. Whether its the mental stress from my daily life or the emotional pain. My practice reveals what is happening inside me when I can’t put it in words because I’m simply built that way. 
And, sometimes we have more turbulence inside us than we realize. 
But, not all tears are necessarily sad; they can also be an indication just overwhelmed emotions rolling through us, but in the end, it’s liberating and powerful. 
My Ashtanga practice asked me to show up and bravely look it all in the eye and, sometimes, its brutal but you taught me that the practice is about showing up courageously regardless and pushing to the very end. 
Sometimes that means I leave practice on a cloud and sometimes I leave feeling a bit vulnerable, but it taught me more about myself so that I can choose to live the life I was designed to, to be my brightest true self.

Thank you for giving me a space to call my own, where in a room filled with beautiful, warm, humble yogis, I am able to feel like I’m the only one in the room. 
Thank you for accepting me for who I truly am. 
Thank you Anna, a yogi who always practices near me, and although I’m in total meditation throughout my practice, I feel your presence. 
And most of all thank you for being the greatest mentors in my life. 🥰
  • Et puis un jour, on s'en fout...
Et ça fait du bien...
  • As we give all the love that we have to others... we often forget to love ourselves a little more, so, here is a little reminder... Don’t forget to give a little extra more love for you today and do the things that sets your soul on fire. ☺️ Have a beautiful Tuesday!! 🥰