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Travel Junkie Diary introduces Its New Visual Brand Identity

Thursday, April 25, 2019
Travel Junkie Diary introduces Its New Visual Brand IdentityLike3

There is a strong relationship between what I believe and what is happening in our lives. Creating a brand by itself has a lot of pressure into making it come alive from inception. But passion and love plays a huge role in it, not forgetting successful marketing strategies. Not long ago, I had asked Rami Traboulsi from Joe Fish, who him too, has founded his own extremely successful brand and created a lucrative business built on passion and hard work.

The previous logo has mirrored my personality to the point of my life where I was exactly six years ago: I was constantly on the go, younger and ready to pack my bags a week in advance. 

Today, I would like to say that I have not changed, but I have grown. I have crossed bridges and have learned the practice of creating my own reality through it all. My dreams have constantly remained solid and my purpose in life has never changed. But my views have grown, and my vision of TJD has also grown and moved onto a larger scale that I ever dreamed of. I was looking for a logo or symbol that I would be proud of having it tattooed on my arm and most of all, having others want to do the same. I was looking for something more solid that represented where I am now in my career since launching TJD and, keeping it abbreviated. My hope was to also stop random emails starting by ‘Dear Junkie’. I was looking for something that would represent my team and I and also, what I always believed in and what we, as a team, working towards.

So I searched for symbols I love, Viking symbols in particular, which almost all my life, I have been addicted to history, so it seemed appropriate to relate to. Until one day, I remembered a particular Viking symbol that has in the past made me stop and think.

‘Create Your Own Reality’ is TJD’s slogan and is something I was born to do and resonates with me both professionally and personally. I have always believed that my reality is when I am at my full potential. Whether it is traveling on an adventure or helping others find theirs. The Vikings symbol for Creating Realities is this one.

 

 

It felt perfect and it fit what I am trying to achieve through my companies and through my travels.  TJD represents our hospitality consultancy agency and most of all our Travel Company curating polar journeys.

Joe Fish shared eight directions with me, but one just quickly leapt out at me.

 

Tents are a statement that is commonly used by nomads in relation to freedom, letting go, simplicity, nature, connecting one self and much more. The simplistic geometric tent was constructed from the symbol, forming a basic geometric icon of TJD

The color is a symbol of calmness and we wanted to keep one element as the last logo. 

I’d love to know your thoughts and thank you so much for your ongoing support all these years!  

Love,

Michelle

Travel Junkie Diary

A bohemian traveler

4 comments

  1. Luxury Group says:

    Good one 😊😊😊,Love the travel always🤗🤗🤗

  2. Grace says:

    We grow with you evryday ! Love the way you feel the world around you! Proud to know you ! And love you for being you always !!! 🥰😘❤️😍👌Great job and I know you will always keep us wanting more !

  3. Dima AlThani says:

    You are in the business of creating realities and you created mine!!! What a beautiful logo to match your work and personality!

  4. Grace says:

    🥰🥰🥰🥰👍👍👍😘perfection always 👏👏❤️love you

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Follow @ traveljunkiediary
  • I’ve been in limbo with my photography and experiencing some sort of a creative block. 
The digital world can either inspire you or exhaust you from repeatedly the same quotes, topic of conversations, images, style, colors, places, food etc. 
I’ve promised myself since the very start, not to fall into a trap of measuring & using my passion for photography based on the number of likes and comments on Instagram, but instead, to shoot, post, open my heart and soul through challenging myself to be more creative through my lens and be more of myself, in between dreams and reality and most importantly, for the feeling to be real...
As creativity is allowing yourself to make mistakes, Art is knowing which ones to keep... So bare with me a little until I find myself again...
  • The trips we host on @travelwithtjd on our polar journeys for the past years has been one of the most exciting experiences of my life and I’m so incredibly grateful for everything I’ve learned, experiences, felt, seen and for the people I’ve met on our trips! 
Our season starts this September with different groups traveling with @dennisstever and I to Iceland, Norway, Sweden and Finland! 
We have also released our travel dates for 2020 and with new destinations too and new experiences. I hope you can join us!! Click the link in my bio to learn more or follow @travelwithtjd for updates!
  • Lebanon in summer is all about exploring. Found this new hip beach bar on the coast of Byblos. The graffiti on the wall, the hanging hammocks in the water and the vibe, makes this place one of the cutest beach clubs I’ve seen so far. I love my beautiful home 🇱🇧
  • The last time I switched my laptop on was 5 days ago. The last time that happened was exactly a year ago. My phone is most of the time misplaced far away from me, my camera is still in my bag, my mind is switched off and I’m surrounded with love 💕and music 🎶. So happy to be back in Lebanon on my official summer break.
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  • I have some sort of mental block this morning... which is a good thing so... Happy Thursday ☀️
  • This is a (long) thank you post... To my teachers.
Thank you for showing me my true strength... Not only physical strength, but more importantly mental strength.
Thank you for allowing me to let go... Whenever I feel I need a break from the world, your shala is the first place I run to... and when I’m away, it’s the first place I think of when I practice on my own, miles away. The sound of my breathing alone, takes me back to the exact spot where I place my mat... and I’m fully transported back to the stillness and awareness. 
Thank you for giving me a safe place to seek connection & allowing me to breathe... when I’m at my most vulnerable, you’ve made it ok for my tears to roll down my face in Savasana or during a posture, open up and just be me without any judgement. 
Thank you for offering so much of yourself to allow me to grow through my practice... Thank you for teaching me the true meaning of yoga, how to practice not only on the mat, but off the mat too... Yoga is a natural state of mind and not whether or not you can touch your toes. 
The light in me honors the light in you. Happy New moon 
Namaste 
Michelle 💫
  • I’m still going through the photos I’ve taken during my trip to Menorca. Still can’t believe how beautiful the island is!
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So whenever my mind wanders, it always finds its way back to you 💫
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